Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty

Companies have been facing the dark side of social media. Particularly, the odds of customer complaints and brand insults have increased tremendously. Social media has given a voice to...

https://www.researchgate.net/publication/306363690_Developing_a_Conceptual_Model_for_the_Relationship_Between_Social_Media_Behavior_Negative_Consumer_Emotions_and_Brand_Disloyalty

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